PHARMAHUB CASE STUDY
Rethinking the traditional pharmacy experience.
Rethinking the traditional pharmacy experience.
A digital pharmacy experience that simplifies how users search, understand, and purchase medications online with confidence.
Overview
I designed Pharmahub, an online pharmacy that helps customers in Nigeria conveniently order medications online. This project focused on improving access to essential medications for users facing challenges such as difficulties visiting physical pharmacies.
Working across the full design process, I contributed to the user research, competitor analysis, user flows, wireframing and prototyping to create a simple, trustworthy, and user-friendly experience.
Goals:
Understand the challenges users face when accessing physical pharmacy services.
Simplify the process of finding and ordering medications online.
Help users make informed purchasing decisions through clear product information.
Overview
I designed Pharmahub, an online pharmacy that helps customers in Nigeria conveniently order medications online. This project focused on improving access to essential medications for users facing challenges such as difficulties visiting physical pharmacies.
Working across the full design process, I contributed to the user research, competitor analysis, user flows, wireframing and prototyping to create a simple, trustworthy, and user-friendly experience.
Goals:
Understand the challenges users face when accessing physical pharmacy services.
Simplify the process of finding and ordering medications online.
Help users make informed purchasing decisions through clear product information.
My Role:
Product Designer
Responsibilities:
End-to-End UX & Ul Design Process.
COLLABORATORS
Aduragbemi Gagher (Project Manager), Leeka Opoke (UX Designer).
TIMELINE:
Q1 2023 - Q4 2023
The challenge
People in Nigeria often struggle to access medications due to busy schedules and the inconvenience of visiting physical pharmacies.
Existing online pharmacy platforms can also make it difficult to find products and access clear medication information.
USER NEED
A simple and convenient way to find, understand, and order medications online from the comfort of their homes.
PROBLEM TO SOLVE
Users faced barriers to accessing medications, both in physical pharmacies and online.
Users faced barriers to accessing medications, both in physical pharmacies and online.
Users faced barriers to accessing medications, both in physical pharmacies and online.
RESEARCH
Gathering insights.
Gathering insights.
Through competitor analysis and user research, I explored how people in Nigeria access medications and use online pharmacy services. The research revealed challenges with finding products, understanding medication information, and purchasing medications online. These insights guided the design of a simpler and more accessible pharmacy experience.
Through competitor analysis and user research, I explored how people in Nigeria access medications and use online pharmacy services. The research revealed challenges with finding products, understanding medication information, and purchasing medications online. These insights guided the design of a simpler and more accessible pharmacy experience.
Key insights
USERS NEEDED MORE PRODUCT GUIDANCE
Many users lacked clear information on how medications should be used and expected guidance before making a purchase.
CLEAR INFORMATION BUILDS CONFIDENCE.
Users wanted medication guidance and reassurance before purchasing health products online.
CONVENIENCE INFLUENCED PURCHASING DECISIONS.
Users preferred online pharmacies because they saved time and reduced the need to visit physical stores, especially when feeling unwell or busy.
Key insights
USERS NEEDED MORE PRODUCT GUIDANCE
Many users lacked clear information on how medications should be used and expected guidance before making a purchase.
CONVENIENCE INFLUENCED PURCHASING DECISIONS.
Users preferred online pharmacies because they saved time and reduced the need to visit physical stores, especially when feeling unwell or busy.
CLEAR INFORMATION BUILDS CONFIDENCE.
Users wanted medication guidance and reassurance before purchasing health products online.
HOW MIGHT WE
IDEATION
Through competitor analysis and user research, I explored how people in Nigeria access medications and use online pharmacy services. The research revealed challenges with finding products, understanding medication information, and purchasing medications online. These insights guided the design of a simpler and more accessible pharmacy experience.
Through competitor analysis and user research, I explored how people in Nigeria access medications and use online pharmacy services. The research revealed challenges with finding products, understanding medication information, and purchasing medications online. These insights guided the design of a simpler and more accessible pharmacy experience.
Co-design credit:
USER TESTING
Testing my solutions.
Testing my solutions.
FINAL DESIGN
The MVP flow
The MVP flow
IMPACT
The results
The results
The results
Usability Testing Participant
Usability Testing Participant
What I learnt from this project
NEXT CASE STUDY
SVP
Improving Communication and Task Management for Cleaning Teams.
A mobile app that streamlines task management, communication, and reporting for 20+ cleaning teams.
RESEARCH
Gathering insights
Through competitor analysis and user research, I explored how people in Nigeria access medications and use online pharmacy services. The research revealed challenges with finding products, understanding medication information, and purchasing medications online. These insights guided the design of a simpler and more accessible pharmacy experience.
Key insights
USERS NEEDED MORE PRODUCT GUIDANCE
Many users lacked clear information on how medications should be used and expected guidance before making a purchase.
CONVENIENCE INFLUENCED PURCHASING DECISIONS.
Users preferred online pharmacies because they saved time and reduced the need to visit physical stores, especially when feeling unwell or busy.
CLEAR INFORMATION BUILDS CONFIDENCE.
Users wanted medication guidance and reassurance before purchasing health products online.
Answering the key questions.
Insights from this analysis informed key design decisions, ensuring scalability and ease of use.
FINAL DESIGN
The MVP flow
The final MVP delivered a seamless booking experience that helped users easily discover, book, and manage trusted local professionals.
What I learnt from this project
What I learnt from this project
IDEATION
Developing concepts
Through competitor analysis and user research, I explored how people in Nigeria access medications and use online pharmacy services. The research revealed challenges with finding products, understanding medication information, and purchasing medications online. These insights guided the design of a simpler and more accessible pharmacy experience.
Co-design credit:
Co-design credit:
NEXT CASE STUDY
SVP
Improving Communication and Task Management for Cleaning Teams.
A mobile app that streamlines task management, communication, and reporting for 20+ cleaning teams.
NEXT CASE STUDY
SVP
Improving Communication and Task Management for Cleaning Teams.
A mobile app that streamlines task management, communication, and reporting for 20+ cleaning teams.
USER TESTING